Give Me My Name

A “Name” can be considered a mythical piece of information that provides insight to future success, or simply an arbitrary label for identification.  Either way still serving as the initial vessel to provide information and allow us form first impressions.

Because of the well-known power of the “First Impression,” I imagine most Bloggers who put together websites probably spend a significant amount of time cooking up a name. Weeks, months, and maybe even years could pass as this idea ferments until the creator finally decides and finds its “Name.”  For additional effect, envision the dramatic scene from the NeverEnding Story where Bastian has to give the Childlike Empress a new “Name” so that Fantasia doesn’t collapse.  That is the power of a “Name.”

I decided to start a blog about 1 hour ago.  I came up with a name in about 15 minutes. My Last Best Place is where I landed.

Obviously, there was some cheating involved since most Montanans will recognize “The Last Best Place” as a tourism tagline.  So while I didn’t go through an existential creative process to find a fitting name, this is the first thing that came to mind.  Which is strange to me considering all the fun word play I could do with “Jagers” or “Freiboth.”

So “My Last Best Place” it will be.

59106.  Family.  Friends.  Neighbors.  Montana.  and Beyond.

Sidebar:  In case you are curious, the “Last Best Place” phrase actually has a pretty interesting origin story.  Additionally, in 2008 a businessman from Las Vegas tried to trademark it for exclusive use at his resort in Western Montana, which obviously caused an uproar and led to eventual legislation banning the ability to do so.  Read more by clicking here.

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